AI Insights · Timothy · April 2024
Top 5 Film & Television Apps in Brazil: Q1 2024 Performance
Discover the performance trends of the top five film and television apps in Brazil for Q1 2024, with insights on weekly downloads, revenue, and active users.
The first quarter of 2024 saw significant activity in the film and television app market in Brazil. Here’s a detailed look at the performance of the top five apps on a unified platform, based on data from Sensor Tower.
Max: Stream HBO, TV, & Movies launched in late February and quickly made an impact. Weekly revenue surged from approximately $3.6K in mid-February to $401K in the first week of March, before stabilizing around $349K by the end of March. Weekly downloads peaked at 2M the week of March 4th, while active users grew impressively from 195K to nearly 3.8M by the end of the quarter.
Globoplay: Novelas, séries e + maintained a strong revenue stream, starting at around $597K in early January and peaking at $964K in the second week of the month. Downloads fluctuated, peaking at 759K in the week of January 8th. Active users showed consistent engagement, starting at 4.9M and reaching 7M by the end of March.
Netflix demonstrated steady performance. Weekly revenue remained fairly consistent, around $30K to $41K throughout the quarter. Downloads varied, with a peak of nearly 389K in the first week of January. Active users remained strong, starting at 24.6M and ending the quarter at 22.3M.
Pluto TV: Watch & Stream Live saw stable download numbers, with a peak of 244K in mid-February. Active users fluctuated, starting at 1.2M and ending at just under 1M by the end of March.
Amazon Prime Video experienced a steady increase in revenue, starting at $40K in early January and reaching $74K by the end of March. Downloads peaked at 245K in mid-February. Active users remained robust, starting at 2.5M and ending the quarter at nearly 2.4M.
For more detailed insights and data, visit Sensor Tower.
